The insurance company Bajaj Allianz has a new ad campaign titled "Jiyo Befikar". The ad features lyrics by Gulzar, music by Vishal Bhardwaj, and is sung by Sukhwinder. I do not know if Vishal has composed music for ads before, so until I'm informed otherwise, this seems to be a first.
Here's one of the commercials:
Courtesy: this post on the Gulzarfans Y!group
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Hey! Read your post on the Bajaj Allianz song composed by Vishal Bharadwaj. I have more info on this song and Vishal's involvement. Would love to get in touch with you. Email me at omar.oneearth@gmail.com
Vignette-y ad in the mould of Hamara Bajaj.
From "Jungle Jungle baat" to Jingle Jingle...
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