Monday, November 23, 2009

Connecting the dots

Vishal had alluded to the fact that he was working with Ruskin Bond.

Now, it seems Ruskin Bond is the writer for The Seven Husbands Seven (700 million Rs. the title won't stick!).

Monday, November 16, 2009

now it's 7: husband one locked in

If the buzz is to be given credence, Vishal's next will be called Seven (or 7) and not 7 Husbands. Given the insurmountable strength of David Fincher's moody piece on the Internet, one can see problems when using Google to find out more. The buzz also tells us that Vishal has, after much persistence, signed up the first of the seven: Mohanlal. Given Vishal's track record, this might undo the damage done by RGV's fiery in-sippy-d flick and bolster the ouevre established with Company. Now muster your best Malayali impression and repeat after me लोहा गरम है

Nahi chalegi, nahi chalegi, gandi bhaasha nahi chalegi!!

Bound scripts, targeted audiences, massive publicity budgets, media tie-ups, and merchandising - Bollywood has indeed turned a corner in the noughties.

One clear sign of an increasing corporate hold over the film industry is the instillment of test screening. Good, bad? Well, definitely good for producers who want the film not to bomb for the lack of UAT and appeal to the widest audience possible. By the same token, bad for audiences with a keener palate.

Take the case of Ishqiya. During focus group screening, women squirmed and shifted in their seats. Indeed, they found it uncomfortable to watch. (give them cushions I say!)

Now, I wonder if Satya had been shown to such a focus group. Would Bhiku Mhatre saying "paagal" instead of "chutiya" conveyed the same nuance?

Ishqiya seems to be of a milieu where people swear to punctuate their sentences (the male protagonists are thieves, you ar*3$0735!). Indeed in my opinion, expletives qualify and elaborate the exclamation mark oh so wonderfully.

Why, oh, why, should we then curb the beauty of the rustic lingo?