Monday, June 22, 2009

{Vishal, Gulzar, Sukhwinder}'s Bajaj Allianz ad

The insurance company Bajaj Allianz has a new ad campaign titled "Jiyo Befikar". The ad features lyrics by Gulzar, music by Vishal Bhardwaj, and is sung by Sukhwinder. I do not know if Vishal has composed music for ads before, so until I'm informed otherwise, this seems to be a first.

Here's one of the commercials:

Courtesy: this post on the Gulzarfans Y!group


Omar said...

Hey! Read your post on the Bajaj Allianz song composed by Vishal Bharadwaj. I have more info on this song and Vishal's involvement. Would love to get in touch with you. Email me at

Abhi said...

Vignette-y ad in the mould of Hamara Bajaj.

From "Jungle Jungle baat" to Jingle Jingle...